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Although the use of raw materials such as steel, copper and plastics will be relatively reduced

Although the use of raw materials such as steel, copper and plastics will be relatively reduced

  • Categories:IndustryNews
  • Author:
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  • Time of issue:2021-05-20
  • Views:0

(Summary description)Although the use of raw materials such as steel, copper and plastics will be relatively reduced

Although the use of raw materials such as steel, copper and plastics will be relatively reduced

(Summary description)Although the use of raw materials such as steel, copper and plastics will be relatively reduced

  • Categories:IndustryNews
  • Author:
  • Origin:
  • Time of issue:2021-05-20
  • Views:0
Information

While the domestic home appliance market is shrinking as a whole, the "single person home appliance" represented by "one person food" kitchen appliances is popular in the segment market. But do not think that small "one person food" kitchen appliances are cheap, and why?
present situation
"One person food" kitchen appliances sales quadrupled
According to the consumption data from Suning e-buy, from May 10 to 17 this year, the sales of small household appliances with the label of "one person food" increased by more than 400% year on year. The sales of single electric rice cooker and single electric hot pot increased by 585.8% and 626.8% year on year respectively, the sales of 10 liter Mini oven increased by 427.7% year on year, and the sales of single 26cm wok increased by 491.2% year on year.
In addition, it can be seen from many domestic e-commerce platforms that as long as the keyword "one person food" is entered, a large number of kitchen appliances suitable for single person use will be retrieved, including one person food pan, one person food electric cooker, one person food tableware, one person food electric cooker, one person food hot pot, one person food soybean milk machine, one person food wall breaker, one person food casserole, etc.
It is worth noting that in addition to a lot of mainstream household appliances products, there are also many unknown brand products on-line sales, attracting consumers through unique shapes and bright colors. It can be seen from the product review area that young people are basically buying this kind of "one person" rice cookers. They seem not to care too much about the price, but more about the lovely shape and color of these products.
Beijing Youth Daily reporter saw that on the Jingdong platform alone, the number of comments on a Xiaomi one person rice cooker has reached 200000.
find
"Single appliance" changes life style
In addition to kitchen appliances, many manufacturers are now starting to launch a variety of single electrical appliances, such as mini refrigerators, portable projectors, small washing machines and other products. These products are not only smaller, but also increase or decrease the related functions according to the life characteristics of single people. In addition to the single young people and the elderly living alone are the important consumer groups of "single appliance", some families of three also choose this kind of appliance.
For example, the mini washing machine originally designed for single people has been purchased by many families. This "second" washing machine can be used to wash underwear and outerwear separately, and can also wash clothes for infants and adults separately.
follow
Why is single appliance not cheap?
Beiqing Daily reporter found in the investigation that the production cost of single household appliances is not significantly lower than that of ordinary household appliances, and some even increase, which is more obvious in small household appliances.
Beiqing Daily reporter in Jingdong's "Haier mother and baby electrical sets Jingdong self owned flagship store" saw that a Haier 3kg Mini wall mounted roller washing machine is priced at 3299 yuan“ The price of Xiaoji Mini Baby washing machine in Xiaoji Jingdong self operated flagship store is 2199 yuan“ The price of the 3kg wall mounted Mini drum washing machine in Midea chengyinxin store is 2699 yuan. The prices of these products are basically the same as those of ordinary drum washing machines currently on the market.
The same phenomenon also appears in the category of rice cookers. In Jingdong's "SUPOR kitchen electrical flagship store", a 5-liter SUPOR rice cooker with a ball kettle inner tank that can be used by up to 8 people costs 319 yuan, while a 2-liter Mini rice cooker with a fire whirlwind ball kettle inner tank costs 329 yuan.
"One person home appliances are not just to reduce the size of traditional home appliances, but to precisely redesign for single people, especially to simplify unnecessary functions and increase some personalized needs." A person from a household appliance manufacturer told the Beijing Youth Daily that when they design single appliance, they will even conduct more market research than traditional appliances, because the consumer market of single appliance is relatively narrow, and if the design is not intimate enough, it is difficult to sell it.
"Although the use of raw materials such as steel, copper and plastics will be relatively reduced, the cost of these innovative household appliances will rise due to independent research and development, independent molds and production lines." Some people in the industry told the Beijing Youth Daily that because the core parts of many electrical appliances are standard products, in order to reduce the volume of single appliance, customized parts must be used, and the purchase scale is limited, so the cost is also increased. For example, the price of drum mini washing machine is similar to that of traditional washing machine, which is more than 2000 yuan. Therefore, many manufacturers can only choose the high-end market positioning through more fashionable design to enhance the added value of products.

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